Brand Partnerships Manager, Sports

Block is one company built from many blocks, all united by the same purpose of economic empowerment. The blocks that form our foundational teams - People, Finance, Counsel, Hardware, Information Security, Platform Infrastructure Engineering, and more - provide support and guidance at the corporate level. They work across business groups and around the globe, spanning time zones and disciplines to develop inclusive People policies, forecast finances, give legal counsel, safeguard systems, nurture new initiatives, and more. Every challenge creates possibilities, and we need different perspectives to see them all. Bring yours to Block.
The Role
We believe everyone should be able to participate and thrive in the economy. Our tools help sellers and consumers start, run, and grow whether that's a small business owner expanding their presence, a creative brand launching new experiences, or partners reimagining how commerce comes to life.
The Sports Partnerships Manager will build, scale, and evolve the sports partnerships framework across Block-extending the foundation established at Cash App & Afterpay, and creating new models from the ground up for Square and Bitcoin. You will define how partnerships show up across brands, customer segments, and channels, while maintaining a cohesive and high-impact Block-wide approach. You will bring our partnerships to life in ways that drive cultural relevance, brand impact, and business growth across the entire Block portfolio.
You are a knowledgeable, curious, creative, and methodical leader with strong experience in scoping, negotiating, executing, and measuring large scale sports partnerships. You are a team player that is willing to go above and beyond to deliver on ambitious goals and provide unforgettable experiences for our audiences. You bring a blend of unique expertise, business acumen, meaningful connections, and an ability to spearhead initiatives and tasks, solving problems and navigating ambiguity throughout. You are both a thinker and a doer-setting the strategy, building and mentoring teams, and remaining deeply invested in executional quality.
You Will

• Help to define and lead the vision for sports partnerships across all Block brands, ensuring cohesive storytelling, strategic alignment, and clear investment priorities
• Partner with marketing channel teams, comms, creative, strategy, legal, data science and customer insights across Block to ensure activations align with overall business objectives and customer insights
• Identify emerging properties, leagues, talent, and other opportunities that will drive brand love, product attribution, and business goals
• Oversee the end-to-end development and execution of partnerships, from ideation to execution, project management, campaign leadership, and post-partnership evaluation
• Ensure all activations are strategic, on-brand, innovative, and culturally resonant, pushing the boundaries of traditional partnerships
• Establish clear measurement frameworks in partnership with Analytics to evaluate performance, impact, and ROI across awareness, consideration, conversion, and longer-term brand lift
• Balance bold, culturally relevant risk-taking with disciplined measurement and learning, using insights to inform future strategy and investment decisions
• Help establish Block brands as a pillar of the sports ecosystem, continually innovating strategies and tactics to make Block one of the most appealing partners in the industry
• Approach work with a willingness to get creative, be flexible in the types of work you deliver, and take every day as an opportunity to grow

You Have

• 5+ years of experience leading and executing large-scale sports partnerships
• Proven success managing campaigns and partnerships with multiple stakeholders, complex deliverables, and cross-functional teams
• Strong instincts and negotiation skills
• An established network of valuable relationships in the Sports & Entertainment industry, with a demonstrated ability to leverage this network to create strategic opportunities
• Strong creative instincts, communication skills, organizational skills, and ability to work highly collaboratively
• Ability to travel frequently

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$135,200 - $202,800 USD
Zone B:
$125,800 - $188,600 USD
Zone C:
$119,000 - $178,400 USD
Zone D:
$108,200 - $162,200 USD
Application Guidelines
Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us here with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.