Automattic

Check out Newspack's Head of Engineering, Claudiu Lodromanean, discussing protecting publishers, monitoring systems, and proactive learning on the most recent episode of WP Cloud Impressive Hosting podcast! 🎉

2026 means a blank page, so make it count with Day One Journal. Our award-winning journaling app just dropped 2025 reflection and 2026 prompt packs to help you look back, set goals, and step into the new year with intention. ▪️ “What word or phrase will define my 2026?”  ▪️ “What habit will I strengthen this year?” ▪️ These prompts, and more, are available in-app on iOS now and 🔗 below. ✍ Look Back on 2025 prompts: https://lnkd.in/g5q-vHpk ✍ The Year Ahead prompts: https://lnkd.in/ehRPAYQJ

One last note from the Tumblr Team as we close the chapter on this year. If you want to understand where internet culture is going in 2026, start by looking at Tumblr in 2025. Across every chapter of this year’s Tumblr Year in Review, a clear pattern emerged: the ideas, aesthetics, memes, and narratives that start on Tumblr rarely stay there and often go on to shape broader internet culture and behavior. ◘ Nostalgia trends surged on Tumblr long before they moved to more mainstream mega-platforms.    ◘ Tumblr’s girlbloggers and micro-aesthetic communities actively shape moodboard culture and aesthetic-driven identity everywhere. ◘ Comfort posting and “cozy dystopia” memes shaped the emotional language of the year, reflecting how people processed culture in real time  ◘ Independent creators, writers, musicians, and animators continue to find early momentum on Tumblr, where they work within a supportive community before scaling outward. ◘ Fandom communities continuously generate millions of pieces of art, fiction, analysis, and conversation. A level of creativity unmatched anywhere else on the internet. For brands and creators, the message is clear: cultural signals form on Tumblr long before they become trends. If you want to understand what audiences will care about next, Tumblr remains the place to watch. Check out the full Year in Review at https://lnkd.in/gf_Ft8bF. See you next year! 🎊 #Tumblr #SocialMedia #SocialMediaTrends #YearinReview

Here’s some news worth writing home about: Our award-winning journaling app Day One Journal has officially launched Zapier integration. Journalers now have connectivity to more than 8,000 enabled apps and 450 AI tools. Create an entry tied to a Google Calendar event, or capture a memory based on your new favorite Spotify tune. Capture more of your life without doing more work? No notes. Learn more: https://lnkd.in/gyAvqzqh Not sure where to start? Here are 30-plus pre-built zap templates, including WordPress, Tumblr, and even WooCommerce: https://lnkd.in/emk6gQbJ 

Real affiliate content goes beyond just a referral link. Creators in the Automattic Affiliate Program often get the strongest results from hosting reviews. Reviews that are clear, transparent, and genuinely insightful build trust and inspire confident decisions and purchases. Our newest guide breaks down how to structure hosting reviews to drive stronger conversions and long-term credibility. In it you’ll find: • A simple review framework that’s easy to replicate • What pricing details to include (intro vs. renewal, hidden fees) • How to pair proof (screens, tests) with balanced pros/cons • Strong, specific CTAs + disclosure reminders Read the complete guide: https://lnkd.in/gSXWJjQc

Some big news to close out 2025: Stephen Wolfram has officially joined Automattic as a Special Advisor. Exceptional products are shaped by visionary leadership, rigorous expertise, and long-term thinking. For decades, Stephen has encapsulated those values and, as one of the most influential thinkers in computation, will help guide our open-source mission into 2026 and beyond. Stephen, the founder of Wolfram Research, creator of Mathematica, Wolfram|Alpha, and the Wolfram Language, has already met with us multiple times for open-invitation advisory sessions. His connection to Automattic goes back years. A remote CEO for over three decades, Stephen spoke at our grand meetup in 2019, has appeared on the Distributed Podcast with Matt Mullenweg and now, he’ll do so in an official capacity. Read the full announcement here: https://lnkd.in/giQEzD8N

Happy holidays from all of us at Automattic! 💙 Whether you’re part of our globe-spanning, 110-language-speaking team or one of the millions of people who use and build on our open-source products, we hope the season treats you well. Explore our advent calendar of brands: WordPress.com, WooCommerce, Tumblr, Longreads, WordPress VIP, Day One Journal, Pocket Casts, Beeper, Clay, Newspack, and more. Here’s to another year of democratizing publishing, commerce, messaging, and making the web a better place in 2026. 🎊 🎨 We interviewed Cinta Arribas, the extremely talented WordPress illustration artist who created this positively perfect postcard. Read it now: https://lnkd.in/g66y6wHX

Fandom runs the internet, and Tumblr is where it begins. Today, in our final 2025 Year in Review chapter, we highlight the fandoms, creators, and communities that shaped what the internet talked about this year. Fandom culture has always thrived on #Tumblr, and this year made one thing unmistakable: fandom is mainstream. Recent studies show that more than 70 percent of #GenZ identify as part of at least one fandom, and fandom-driven content accounts for some of the highest engagement across social platforms. These are trends that Tumblr has fueled for more than a decade. This year, fan art and fanfiction defined the conversation: • Artists created more than 1.3 million original posts tagged #fanart, generating 195 million engagements. • Writers posted over 1 million works tagged #fanfic, inspiring more than 40 million notes and sustaining communities between seasons, episodes, and eras. Fandoms across gaming, animation, television, and music commanded enormous attention. From Supernatural to Deltarune, from Arcane to Pokémon, and from Taylor Swift to BTS, fans shaped narratives, invented new interpretations, and kept their favorite worlds alive long after canon ended. Gen Z continues to treat Tumblr as a sanctuary for creativity, storytelling, and community, and the impact now extends well beyond the dashboard. As we look toward 2026, we see the next wave of storytelling, creativity, and internet-native community building already taking shape here. Fandom may show up across the broader internet, but Tumblr is where it gathers, evolves, and thrives. The cultural center of gravity for fans everywhere. Explore the full chapter: https://tumblr.at/fandom25

Hey Pocket Casts users, have you taken a peek at your 2025 Playback yet? Take a moment to relive your top shows, your listening totals, and your highlights from the year. Open the Pocket Casts app and explore your personalized recap now. And while you’re at it, check out the dynamic landing page our team created that dives deep into all of the global stats for the year! 🎧 👉 https://lnkd.in/gvtyiBm5