Fe/male Switch
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Startup game
for women entrepreneurs

Validate your startup ideas in one of the best business simulation games with an AI FRIEND as your co-founder

Start my own company
Join 6,000+ entrepreneurs
0% Risk
100% Fun
play a Startup game 4 women

Starting your own business?

JOIN OUR STARTUP SIMULATOR FOR FEMALE ENTREPRENEURS

F/MS is an online incubator for women in business where entrepreneurs can find unique business ideas and team up with ai companions, PlayPals, to validate them

Role playing game
made for female entrepreneurs
play a Startup game 4 women
1,000+ people tested
play a Startup game 4 women
play a Startup game 4 women
play a Startup game 4 women
play a Startup game 4 women

Entrepreneurial potential self assessment

Is the Startup Game for you?

  • Yes, if you want to build your first startup but need a low cost business to start.
  • Yes, if you can't come up with an idea or don't know to how validate it.
  • Yes, if you are struggling with a startup that you are already building and looking for EU grants for startups

Future entrepreneur

Looking for best way to start a business? Go from zero to one and challenge yourself. Then pivot and try another idea.

Startup founder

Do you already have a startup but looking for startup funding? Move from one to ten with the game.

Solo entrepreneur

Are you an indie hacker or a one-person business looking for a startup community? Figure out your next step in the game.
You are not alone.
PlayPal will support you.

Mean CEO will guide you.

Elona will entertain you.

Why Mean CEO?
Mean CEO used to be a nice girl who kept her opinions to herself. Then one day she decided to start Fe/male Switch and started writing and talking about female entrepreneurship and diversity in startups. And that's when she could no longer keep quiet. The men who were not happy with her position found it very important to let her know how wrong she was. First she tried to convince them with logic and data. Alas, they just called her names. Women are expected to be nice and obedient, so she did the opposite: she warned the whole world that she was mean. Is she really mean? It's up to you to find out.

Meet
Mean CEO

Who is Mean CEO?
A small town girl with big dreams. She did well in school and always kept quiet. She used to be shy and obedient, loved computers, books and her own imaginary world in which she was happy. She was told which route to take and what to become in life but she didn't like it. She told her family about her dreams but they just laughed at her. A little contrarian in her pushed through and soon enough she started making her dreams come true: traveling and living in different countries, learning new things and meeting new people until she became a startup founder.
play a Startup game 4 women
play a Startup game 4 women
I'm
Mean CEO
Why was the Game built?
The Dutch Government said that they wanted to bring more women into startups. We put our entrepreneurial and educational experience into a proposal and...didn't get the grant. We decided to bootstrap the project and built the game without any code. And now we can teach you how to do the same for your business.
play a Startup game 4 women
play a Startup game 4 women

How Mean CEO
became an Entrepreneur

play a Startup game 4 women
The 9 to 5 is my biggest nightmare. I tried to escape it by all means necessary. I even got 5 (yes five) University Degrees just not to be stuck in an office doing something that was not inspiring enough. I worked in the USA and a few other countries but I always did something extra on the side. Something that made me feel like I am my own boss without much risk.
Stuck at the office
play a Startup game 4 women
1
It's not a surprise that at some point I decided to start working for myself full time. And when I say full time, I mean 10 hours a day, 7 days a week. I started a one-person English as a Foreign Language school and it felt great until it didn't. A few years in I hit the ceiling. I needed to change something in my business model or start delegating, but I wasn't ready for either.
2
Switch to freelancing
play a Startup game 4 women
And then the universe called out my name and said: shouldn't you get into startups? And I didn't hesitate, because I was ready for a change. Long story short: I packed my things and moved half way across the continent to join a startup incubator. It was 4 years ago and the rest is history. I have never been happier with my life.
Serial entrepreneur
3
play a Startup game 4 women
More about MeanCEO
Start for FREE
Starting a business? Join Fe/male Switch today!
The goal of the game is to keep your burn rate positive. This means that you have to earn more than you spend. Can you do it?

I want to start my own Company

play a Startup game 4 women

Our Startup Process

Transform Your Dreams into Reality with Our Proprietary Gamepreneurship Methodology by following the right process. Become an entrepreneur with zero risk!

Gamepreneurship

Startup Game
Tired of looking for the right co-founder? Our AI startup tools never argue and never ask for equity. Upgrade to an AI co-founder today and start building a startup.

AI co-founder

AI tools
Learning by doing is the best, right? However, if your new skill doesn't bring you money, what's the point of that skill? Building and selling come hand in hand.

Learn, play and earn

Startup School

Being an entrepreneur is...

  • Baby steps at Skill Lab

    Start growing your inner entrepreneur, get into startup mindset, upgrade and expand your digital skills. Create and monetize your content and sell your skills as well, so you can earn your first tokens and chat with an AI Friend!

  • You Snooze, you lose
    Start hustling: gather a team, get tokens for quests, and get a better office! Just like in real life, you have to decide on salaries, build your audience and make sure there's enough cash for champagne to celebrate victories! Mental health matters! So learn to enjoy life!
  • Show me the Tokens

    Your startup lacks some knowledge or your team needs funding? Consider spending your tokens on skills acquisition for the team, or get an investor. Do you want both? There's plenty of ways to earn: get creative and challenge yourself! Win prizes and get funded.

Let's play!
Start your entrepreneurial journey in the startup world!

Starting a Business ?

We have something for everyone. Do you want to learn? Run to Skill Lab. Are you ready to use your skills? Hit the "play" button and start hustling. What do you have to lose?
play a Startup game 4 women

Validate your startup idea in Sandbox

Have a startup idea but don't know what to do with it? If you don't want to waste time and money on building something that nobody wants to pay for, you got to get it validated. It's a lot easier and more fun when your own AI co-founder (called PlayPal) is here to help you stay on track.
1/5
play a Startup game 4 women
play a Startup game 4 women

Learn skills of an entrepreneur in Skill Lab

Learn via micro-modules and check your progress to be even more proud of yourself. When a quest in the game seems too complicated, Skill Lab is the place where you gain the missing knowledge on how to start a business.
2/5
play a Startup game 4 women
play a Startup game 4 women

It's time to Build a Company

The goal of the game is to reach the top of the FMS Tower by moving to a higher level (and thus a better office) and become a star of F/MS village! Build in public and master the startup building process while making friends. Our women-friendly AI will be there to support you.
3/5
play a Startup game 4 women
play a Startup game 4 women

Find startup tools in Market/place

Use in-game tokens to buy tutorials and expert sessions. This way you invest into yourself. And you can sell your skills and services as well! Check your wallet to see how many tokens you have earned.
4/5
play a Startup game 4 women
play a Startup game 4 women

Successful startups get a live Certificate

With our certification system, every skill you gain in Skill Lab and every quest you win in the game transforms into a micro-credential that gets added to your verifiable portfolio. Your live certificate grows with you.
5/5
play a Startup game 4 women
Show more
play a Startup game 4 women

Choose the BEST TIER
for you

play a Startup game 4 women
play a Startup game 4 women
play a Startup game 4 women
play a Startup game 4 women
play a Startup game 4 women
play a Startup game 4 women
* Early Bird Launch price. Offer expires in 6 months. VAT included. Tier "Play" has a 14 day trial period.
play a Startup game 4 women
Start
Communicate with gamepreneurs in the Forum
FREE
Get started for free
/monthly
play a Startup game 4 women
Learn in Skill Lab and get feedback from Elona Musk
Get support in Forum
Intern
Get started
€2,5*
play a Startup game 4 women
play a Startup game 4 women
Learn in Skill Lab and get feedback from Elona Musk
Play
Start your trial
best value
€10*
Learn in Skill Lab and get feedback from Game Masters and Elona Musk
Become an intern and join the startup game
Play any role in the game
Win prizes and swag
Play as an intern in the game
play a Startup game 4 women
play a Startup game 4 women
play a Startup game 4 women
play a Startup game 4 women
play a Startup game 4 women
* Early Bird Launch price. Offer expires in 6 months. VAT included. Tier "Play" has a 14 day trial period.
play a Startup game 4 women
Start
Communicate with gamepreneurs in the Forum
FREE
Get started for free
/monthly
play a Startup game 4 women
Learn in Skill Lab and get feedback from Elona Musk
Get support in Forum
Intern
Get started
€27*
play a Startup game 4 women
play a Startup game 4 women
Learn in Skill Lab and get feedback from Elona Musk
Play
Start your trial
best value
€108*
Learn in Skill Lab and get feedback from Game Masters and Elona Musk
Become an intern and join the startup game
Play any role in the game
Win prizes and swag
Play as an intern in the game
play a Startup game 4 women

Build a company with the best AI companion, PlayPal

Scared of taking the first step? Start small and check out our AI tools that will help you get started in no time.
Get an AI Co-Founder Now
Check out some of the benefits that you can get by playing the startup game
Benefits for you
Show more

Who we are

We are experienced and fun entrepreneurs and awesome AI PlayPals who love building a startup simulator for you to succeed in business
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Get advice from any of the experts
Features
Made specially for women
Personalized educational track
Female role models present
Interaction and feedback
Co-building with the community
Features
Made specially for women
Personalized educational track
Female role models present
Interaction and feedback
Co-building with the community
Features
Made especially for women
Personalized educational track
Female role models present
Interaction and feedback
Business courses
startup game for women
Co-building with the community
startup game for women
startup game for women
Low
startup game for women
Features
startup game for women
startup game for women
Low
Made specially for women
startup game for women
Startup incubators
startup game for women
Personalized educational track
Not enough
startup game for women
startup game for women
Female role models present
startup game for women
startup game for women
Interaction and feedback
Serious games
startup game for women
startup game for women
Co-building with the community
startup game for women
Low
startup game for women
Female startup communities
Features
F/MS: startup game for women
Made specially for women
startup game for women
Personalized educational track
startup game for women
Female role models present
startup game for women
Interaction and feedback
startup game for women
Co-building with the community
startup game for women
Why we are Different
We are the only women-first startup game made by entrepreneurs.
Community-powered and simply fun: the game steers you towards success.
Show more
Let's start!
Unleash your inner boss! Join Fe/male Switch today and start building your startup empire!
Our Partners
Show more
Our gamepreneurs
love the Startup game
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';socialWrapper.insertAdjacentHTML('beforeend',website);}}
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Haven't found the answer here?
Check out our FAQ section or text us.
Frequently Asked Questions
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grow your inner Entrepreneur
Join us now & get the best business ideas for women
Not sure if entrepreneurship is for you? Give our startup game a try and find out – it's the perfect way to explore without risking a thing. Give it a shot and see if entrepreneurship is your jam!
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Female Entrepreneur blog

full of startup tips from entrepreneurs who have been there and done that, startup events and startups news
    Show more
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    For the "behind the scenes" of Mean CEO and Elona Musk building a startup game
    Made on
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