Monroe&Co

is a New York City brand strategy & design studio creating

logo systems,

websites &

publications

for arts organizations,

nonprofits,

member associations

& small businesses.

booklet cover for 10 years of Monroe&Co: nonprofit arts organizations graphic designer new york city logo website annual reports

Booklet

10 Years of Monroe&Co

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Case Study

Purchase Magazine

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Proof: Purchase College Magazine Cover of publication design
bigmouth inc logo: branding rebranding private equity target style guide website packaging marketing materials new york city graphic designer small business startup

Case Study

BigMouth Inc Rebranding

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Case Study

BariBox Branding

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baribox logo: branding packaging style guide marketing new york city graphic designer social media design startup small business graphic design studio brooklyn
dance/nyc logo: graphic designer nonprofit arts organization branding logo style guide web design new york city graphic designer annual report research report events programs

Case Study

A decade of Dance/NYC

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Case Study

Bouncyband Rebranding

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bouncyband logo: branding logo style guide website consumer packaged goods education packaging tradeshow graphic designer new york city

Capabilities

Our work centers on strategy, branding, websites, and publications. Beyond design that is clear, thoughtful and beautiful, you’ll gain insight on how to plan/implement a whole solution.

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  • “Monroe&Co created branding for Bouncyband that helped achieve a name recognition and industry wide image far faster than management would ever have imagined. Multiple customers have advised that they have never seen a business become known more quickly and consumers specifically asking for products by a company name in such a short period of time. This was achieved by Monroe listening to what management was trying to accomplish and then meticulously working on every detail until both M&C and we were 100% satisfied. The result has been a memorable logo, packaging, color scheme and image that continue to resonate and look fresh 3 years after first instituted.“

    Testimonial from:

    Vice President, Bouncyband

  • “When we acquired Bouncyband, an educational products company, we tasked Monroe&Co to create a logo, branding, packaging, sales collateral and even the name itself. They did not disappoint! They gave the brand an identity that conveys professionalism, ingenuity, creativeness and fun. Our sales have steadily increased since implementing the assets created, and our brand recognition is broader than ever before.”

    Testimonial from:

    Managing Director, Bouncyband

  • “James, your keen design eye, consideration of our needs, and collegial style of relating to clients resulted in a beautifully lean, elegant website that perfectly captures our foundation’s aesthetic and is simple for users to navigate. In the years since we launched, you have always been promptly responsive to requests for updates and taken the initiative to ensure our platform stays safe and compliant. We couldn’t be happier with your work and your ongoing maintenance of the site!”

    Testimonial from:

    Executive Director, Harkness Foundation for Dance

  • “I really enjoyed this project and working with you. I appreciated how much thought went in to our brand, and your style is so succinct and absent of the usual fluff of a marketing professional. You always substantiated your guidelines with actual logical points, and believe it or not, thats unusual. I credit Monroe&Co’s comprehensive rebranding in helping achieve a successful exit to private equity in 2016.”

    Testimonial from:

    Founder, BigMouth Inc

  • “James Monroe is a true right- and left- brain thinker. He is both creative and organized, able to juggle many projects at once, and determine priorities accordingly. He can plan complex projects involving multiple stages, resources and approvals, including scheduling and budgets. James also has the interest and ability to understand how design can help meet big-picture business and communication goals. As a result, his work is both fresh and on-message.”

    Testimonial from:

    VP of Prod Dev, Skip Hop

  • “… He has shown exemplary initiative in creating a wide variety of design artwork including book covers, logos, posters, banners, advertisements, web graphics, and more. I highly recommend James if you are seeking a talented, motivated creative person.”

    Testimonial from:

    Design Director, Parsons/The New School

  • “James is highly creative, detail-oriented, hard working and very passionate about his job and responsibilities. He possesses a high level of creative energy, multi-tasking and has strong organizational skills. He is also great at working in a fast paced environment where he can adapt quickly. I would highly recommend James to any organization.”

    Testimonial from:

    VP of Sales, Skip Hop

  • “In addition to being a terrific and inventive designer, James Monroe is a constructive and enthusiastic collaborator. He understands that when graphic design and text work together they heighten each other’s impact. And he knows how to make that happen. A pleasure to work with, James is a rare talent!”

    Testimonial from:

    Editor for Publications, The New School

  • “James is a talented designer and great to work with—very amenable to some pretty strict creative demands and smart about budget constraints. I’ve worked with him specifically on print media… but know he’s an expert in web design as well.”

    Testimonial from:

    Executive Director, Dance/NYC

  • “There’s not enough space to adequately write a recommendation for James Monroe. He is incredibly creative, responsible, and poised… His disposition was always positive and he worked very well whether entirely on his own or with a team. He is confident only in the best way which allowed him to take constructive criticism in stride. I feel fortunate to have worked with him.”

    Testimonial from:

    Director of Marketing, Neuberger Museum of Art

  • “I’ve counted on James many times over the years for graphic design and he’s always exceeded expectations. From logo conceptualization and web design to business cards and stationary, James treats big and small jobs with an exceptional level of professionalism and creativity.”

    Testimonial from:

    Founder, Reelblue

  • “James has created a complete strategy to promote my novel trilogy. Working within a tight budget, he has created a graphically compelling, sophisticated website for me, advised me on branding, helped me come up with a title for my next project, and brainstormed about publicity and marketing to generate many innovative ideas. Collaborating with James has been an education for me, and a pleasure: he is always anticipating the next step, and solving problems before they arise. A creative and strategic thinker, James not only thinks outside the box, he re-defines what the box is.”

    Testimonial from:

    Author, AX Ahmad

Clients

It’s important that organizations of all sizes and even those with limited resources have access to clear and effective design. We’re passionate about using our skills and knowledge to help others grow.

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